Burberry keeps pushing its digital frontier and now, taking inspiration from its 3-D runway show in February, the brand is launching a digital, interactive ad campaign that allows viewers to engage with models and merchandise.
At the click of a mouse, viewers can make a model pick up a bag, turn it and put it down again. They can do the same with trench collars, umbrellas and rain boots and the viewers can also spin models around 180 degrees to see every angle of a look. The campaign is an extension of Burberry’s video look books, where models move around, walk on and off the set and “live” in the clothes.
Christopher Bailey rules!
Christopher Bailey with Mario Testino who shot the campaign
Liberty Ross by Nick Knight
Today I’ll be having lunch with iconic British model Liberty Ross – online that is!
At 12.30 (GMT+1) SHOWstudio.com’s Fashion Director Alexander Fury will interview Ms Ross as part of SHOWstudio’s In Fashion interview sessions. These sessions have also included interviews with photographer Tim Walker, designer Richard Nicoll and PR’s grand old lady Mandi Lennard.
I’ve actually met lovely Liberty Ross in 2005 when I was an intern at SHOWstudio, and she was the star of their project Dress Me Up, Dress Me Down – reaching its climate in a three days photo shoot shot by Nick Knight and styled by Jonathan Kaye and ‘virtual stylists’ via a live chat room.
Liberty Ross shot her first print advertisement when she was just seven years old for Tiffany & Co, and since 1992 she has been one of model agency Storm’s most successful models. She now lives in L.A. with her husband, advertising director Rupert Saunders, and their two children.
To watch the live interview clic here
For more info on the Dress Me Up, Dress Me Down project clic here
Front Row bloggers
Sarah Mower (Style.com and US Vogue), Susannah Frankel (The Independent) and Suzy Menkes (International Herald Tribune) – the grand old ladies of fashion journalism – have in recent weeks talked, commented and given their opinion on the emergence of fashion bloggers.
They all share the opinion that the Internet (and blogging in particularly) is an important communication platform, but questions the integrity and predict that only a percentage of the present bloggers survive.
Listen to what Suzy Menkes has to say about this issue:
http://www.vimeo.com/8882910
Yet another designer has grabbed the potential of the online media and incorporated an online event when presenting the new collection.
Today at 12.30 (GMT + 1) Yves Saint Laurent / Stefano Pilati debuts an installation of Bruce Weber’s short film ‘Ain’t Nothin’ Like the Real Thing’ at the presentation of the autumn/winter ‘10 men’s collection and at the exact same time a trailer featuring behind-the-scenes imagery will debut on Facebook and Youtube.
At 4pm (GMT + 1) ‘Ain’t Nothin’ Like the Real Thing’ and the Yves Saint Laurent fashion show video will be posted simultaneously on ysl.com, Facebook® and Youtube®
With this, Stefano Pilati forwards his commitment to film as a medium for a multi-dimensional presentation of men’s fashion. Continuing a tradition now in its fifth season, where an artist is given carte blanche to create a film project that is shown with the men’s collection, this latest initiative underlines Stefano Pilati’s belief that true creative production requires freedom and diverse points of departure.
If you can’t wait until 12.30 here is another of Bruce Weber’s grain of gold from the film Chop Suey:
YSL.com
Contribute to Lady Gaga’s The Monster Ball Tour
I have mentioned it before – the award-winning site SHOWstudio. One again they are at the forefront with an amazing opportunity – a one-off project not to be missed.
Nick Knight and his former assistant now fashion filmmaker Ruth Hogben have asked for video imagery submissions to feature alongside Lady Gaga’s magnificent and dramatic live performances on her Monster Ball Tour.
What are you waiting for!?
BRIEF
Create your own video to feature on Lady Gaga’s
The Monster Ball Tour
In a unique step, pop sensation Lady Gaga, pioneering image-maker Nick Knight and fashion filmmaker Ruth Hogben launch a one-off collaborative project, inviting the singer’s fans to submit their own video imagery for inclusion in her 2009-2010 World Tour ‘The Monster Ball’.
The inspiration is sharp, simple and brutal: the Apocalypse, symbolic of both destruction and rebirth. Lady Gaga, Nick Knight and Ruth Hobgen will select video imagery from the submissions, and the videos will then be spliced together and reinvented as exclusive imagery, played alongside Lady Gaga’s spectacular live performances across the globe.
In line with new contributions, video pieces will be constantly re-edited and engineered as new submissions are received throughout the tour’s 44-date marathon run, in a constant creative renewal.
Listing 529 Competition Submissions. Watch them on:
www.showstudio.com/project/ladygagasubmit/
Lady Gaga: Bad Romance. Styled in among others Alexander McQueen
Still image from A.F. Vandevorst's fashion film at FLY 16x9
Fashion in film is not a new phenomenon – Breakfast at Tiffany’s, Funny Face (both featuring Audrey Hepburn), William Klein’s Who are you Polly Maggoo, Alfred Hitchcock’s Vertigo all made in the 1950s and 1060s and more recent films like Sky Captain and the World of Tomorrow (Stella McCartney designed Gwyneth Paltrow’s and Jude Law’s costumes), The Devil Wears Prada, Sex and the City (film + series) just to name a ‘few’.
And – on top of that – advertisement film campaigns like Prada’s Thunder Perfect Mind featuring Daria Werbowy and Chanel No. 5 featuring Nicole Kidman and Audrey Tautou.
With the film Coco Before Chanel soon to hit the Danish cinemas (it’s already out in Britain – I’ve seen it and it’s brilliant!) – fashion outside the print media has yet again created a stir in the fashion industry.
I’ve already introduced you to SHOWstudio – did you watch Nick Knight shooting Givenchy’s Creative Director Riccardo Tisci today? – But I would like to introduce you to another exciting fashion media, FLY.
FLY is not only a groundbreaking fashion /art DVD magazine (launched in 2003), but also a web channel, FLY 16×9, distributing original fashion /art content each month. Collaborators include AF Vandevorst, Hussein Chalayan, Louis Vuitton, Prada, Maison Martin Margiela, Christian Dior etc.
Watch the film Shadow. Directed by Noam Greigst. Designer: Louis Vuitton.
